Conversion Rate Optimization (CRO Specialist)
Bring more of your visitors to the level of customer, client or meaningful lead. Under CRO, all components on your site are put to work more—to fine-tune messages, design and user flow to get more percentages out of what is already there.
What Is CRO?
Conversion Rate Optimization (CRO) is a process that is grounded, systematic and enhanced by data that can boost the percentage of online visitors who complete your desired action, which can be purchased, sign-up, download, or contact your business. It is not a question of getting more traffic, but transforming more of the traffic you already possess.
Why CRO Truly Matters
Greater Revenue With No Additional Traffic
You get the most out of already existing traffic. The more people turn, your sales increase—even if traffic remains constant.
Increase in Your Marketing Budget
You refine what you have, instead of spending additional money to acquire more eyeballs. This enhances the performance of all channels — ads, SEO, email among others.
Better User Experience Fewer friction, greater clarity
By getting just what one requires at the right time, trust is built, more people are engaged and bounces are reduced.
Insight-Driven Decisions
With measures such as A/B testing, heat maps, user feedback and analytics, you can see what works and what does not work. It involves reduced guess work and increased improvements.
Reduced Customer Acquisition Cost (CAC)
Making more visitors translates to paying less per lead or sale. Your cost per acquisition decreases and each dollar spent on marketing will go a long way.
Scalability & Long-term Growth CRO is not a single solution
It's an ongoing process. Little progress adds up to achieving better results over time, improving your site and you're marketing to achieve greater ambitions.
My CRO Process: How We Work Together
This is my approach to CRO—open, participative, iterative
Audit & Analysis
We begin by analyzing what is wrong with the existing site: analytics, user behavior, bottlenecks (e.g. drop-offs, slow pages, muddled navigation).
Setting Conversion Goals
Indicate the appearance of success: increased purchases, increased form submissions, reduced cart abandonment, etc. We choose measurements that are in line with your business results
Hypothesis & Planning
On the basis of data, we come up with hypotheses. E.g.: "When we make the checkout form simple, people will make more purchases. We map out what to test.
Testing & Experimentation
A/B tests, multivariate tests or split-URL tests. We will test modifications such as copy amends, button positioning, graphics, form fields, design, etc.
Optimization & Implementation.
Once we find the winners, we will implement changes to your site. Add design, duplicating, performance enhancements. Mend technical problems such as speed, responsiveness.
Monitoring, Iterating & Reporting.
We don't stop at launch. We keep track of performance, gather feedback, and do metric analysis. Repeat next—CRO is a continuous process, a process rather than a project.
This Year’s Awsome Facts
What You’ll Get When You Work With Me
- A conversion-based site / funnel that converts more visitors to leads or sales.
- In-depth diagnostics and understanding of where the potential is being wasted.
- Supported design and copy recommendations.
- Clear roadmap of tests that shall occur, the reason and when.
- Measures in place Tracking & analytics to measure progress.
- Constant maintenance: adjustments, performance, follow-ups.
Who Should Invest in CRO?
- Companies that have good traffic but low conversion.
- Businesses that want a good payoff by spending on advertising.
- Sites experiencing a high rate of cart abandonment, from drop-offs or poor user flows.
- Brands are willing to scale, and desire long-term, incremental changes, but not immediate large changes.
Let’s Unlock More Conversions
When you are willing to derive more value out of your site, reduce waste and enhance the user experience, then we should discuss. The first step is a brief audit or discovery call. You can find out what CRO can do to grow you.
