Design is not just so that it looks good—but it works among your audience. I assist brands with mediating between the aesthetic and the experience to create an interface that is as simple, intuitive, and people-centered.
UI (User Interface) is the appearance of a product, its visual appearance. Consider color scheme, typeface, button design, icons, spacing and structure.
It is the experience where users have the path they follow in it — how convenient it is to use, locate anything they need, finish what they are doing and walk away content.
A well-developed UX takes the user through the process with ease and also minimizes the level of friction, not mentioning the fact that it enhances the output. They are collectively making digital experiences that people enjoy.
Know who you are addressing using surveys, interviews, and analytics. Determine their needs, behaviors and pain points.
Structures and flows are presented as layouts and mockups before final visual design. Interaction prototypes can be tested.
User interface elements, style guide, typography, color schemes and the use of repetitive visual designs that reinforce brand identity.
Feedback on buttons, hover effects, transitions—little details that bring excitement and understanding.
Verifying the experience of real users or in a simulated scenario. Taking feedback and making improvements to eliminate friction.
Making sure that your UI/UX is optimized to meet the requirements of devices and users with various abilities (good contrast, readable fonts, keyboard navigation and so on).
We begin with your objectives, users, competitors and design inspirations. I wish to know the reason why you need what you need.
Determine who your users are, their issues and where your design can have the most impact.
Preliminary visualizations to chart the user experience, design and sequence. These assist in identifying problems at an early stage.
Refine wireframes into high-quality graphic designs—brand-oriented, visually powerful, and user-friendly.
Get feedback, share designs, test interactions. Repetition is necessary until the experience becomes natural and intuitive.
I provide developers with all the things: specifications, resources, instructions. Collaborate with them in order to keep implementation fidelity.
Once launched, observe the behavior of users. Iterate further if needed. There is no such thing as UX done—it continues to develop with your audience.
